What did you buy on Singles' Day this year?
The long-standing "Double Eleven" promotion has once again ignited consumers' shopping enthusiasm. In this year's consumer trend, 3C digital products remain the focus of consumer attention. It is worth mentioning that the category of open headphones has rapidly emerged, especially this year it has become a new favorite in the headphone market.
New consumer trend on Singles' Day: Open end headphones become the focus of the 3C market
According to a survey conducted by The Paper on the trend of 3C digital consumption, over 60% of consumers during the Double Eleven period expressed plans to purchase 3C digital products, especially smart wearable devices with health monitoring functions, AI electronic products, and open headphones, which have become popular choices for purchasing this year.
The outbreak of the open earphone market began in 2021, when Cleer innovatively launched the first ARC sound arc open earphone, opening up a "new open listening method" and breaking through the limitations of closed earphones with the differentiation advantage of "not entering the ear, not damaging the ear", allowing wearers to enjoy clear sound quality while maintaining a moderate perception of the external environment, providing users with a new choice for open auditory experience.
With the increasing popularity of open earphones, major well-known brands are gradually paying attention to and entering this market. In 2023, several leading brands including Huawei and Sony have also launched their own open earphone products, driving the expansion of the open earphone market and further intensifying market competition. This year, the competition in the field of open earphones has significantly intensified, with competition in product design, technological innovation, and wearing experience becoming increasingly fierce.
Cleer ARC 3 has achieved impressive results in vocal arcs
Among many brands and products, Cleer ARC 3 sound arc open AI earphones have shown outstanding performance. Not only did they win the top 1 in the trade list, store list, AV appliance list industry cumulative turnover list in the Tiktok platform e-commerce festival during 618 this year, they became the sales star products during 618. On this Double 11, ARC 3 sound arc once again performed well and was rated as one of the "must buy lists" of Tiktok on the Double 11, and frequently topped the list of Tiktok AV appliances, hot sales and buyback.
Cleer ARC 3 Sound Arc is the third generation ARC series product launched by the international intelligent acoustics brand Cleer in April this year. As another innovative work of Cleer in the field of open earphones, ARC 3 not only achieves further optimization in sound quality and wearing design, but also combines cutting-edge AI technology to bring intelligent deep applications to open earphones, becoming a major highlight of the earphone market this year.
In recent years, consumers' demand for headphones has become increasingly diversified, with comfort in wearing becoming a core consideration. According to research data, 53.8% of consumers prefer open earphones precisely because of the comfortable wearing experience brought by their unique open design. The Cleer ARC 3 has taken this advantage to new heights through innovative design. The ARC 3 Sound Arc continues the rotatable ear hook design of its second-generation products, adding a stretchable adjustment function to better adapt to the needs of different ear shapes and earlobes. At the same time, ARC 3 also uses soft and snug zero degree silicone material, which not only enhances the comfort of wearing, but also greatly reduces the ear pressure caused by long-term wearing, winning widespread praise from consumers.
Seize the opportunity of the first year of AI+terminal landing and lead the new trend of AI earphones
2024 is known as the first year of AI+terminal landing. With the rapid popularization of AI technology in consumer electronics, intelligence has become an important trend in the field of open headphones. Cleer ARC 3 Sound Arc, as an innovative open AI earphone, is the first to apply the latest generation of high-performance AI chips. It has launched a series of innovative functions in intelligent interaction, health monitoring, and intelligent noise reduction, covering six intelligent applications including AI motion control, AI voice control, and AI sound environment constant listening.
Among them, health monitoring function has become a popular demand for smart wearable devices in recent years, with 59.5% of consumers expressing greater concern for the health monitoring function of wearable devices, such as monitoring heart rate, blood oxygen, etc.
Cleer ARC 3 has gained insight into this demand, and through the powerful computing power of AI chips and the deep integration of professional motion algorithms, it not only accurately meets the core needs of users for health monitoring, but also makes breakthrough innovations in segmented functions. The Cleer ARC 3 Sound Arc Sport PRO is capable of real-time monitoring of health indicators such as heart rate and blood oxygen, meeting users' needs for daily monitoring and management. Furthermore, ARC 3 also provides personalized heart rate range settings, tracking of key aerobic indicators, energy consumption analysis, etc., to help users grasp their physical condition and conduct scientific training. By deeply integrating with AI chips, these functions have received powerful computing support, ensuring the accuracy and stability of data, and providing users with a multi-dimensional and personalized health monitoring experience.
For a long time, open headphones have been difficult to achieve effective noise reduction due to their open design. However, the Cleer ARC 3 Sound Arc Denoising Edition achieves an active noise reduction effect of -15dB through precise acoustic design and innovative AI algorithms, which is the first of its kind in the open earphone market. It not only brings a purer and more immersive listening experience, but also fills the market gap in active noise reduction for open earphones. The noise reduction function of ARC 3 not only enhances users' listening experience in outdoor or noisy environments, but also opens up various application scenarios for open headphones, providing strong reference for the future development direction of open headphones.
Sound quality has always been the core of headphone product competition, especially in the high-end headphone market, where major brands are committed to attracting consumers with high-quality sound effects. Cleer ARC 3 Sound Arc collaborates with Dolby Laboratories to apply Dolby sound effects and head tracking technology to open headphones for the first time, providing users with an unprecedented immersive listening experience. The addition of head tracking technology brings users a more realistic sense of space when enjoying music, film, and entertainment. Whether it's daily listening or immersive movie watching, the Cleer ARC 3 perfectly restores the direction and details of the sound source through its excellent sound effects, making the sound more immersive. For users who pursue high-quality sound effects, ARC 3 is undoubtedly a groundbreaking product.
Grasp the pulse of user demand and promote a new trend in the open headphone market
From the hot sales of the Cleer ARC 3 sound arc, it can be seen that the consumer trend of open headphones is accelerating towards a more personalized and intelligent direction, and the huge potential of the market is gradually being released. Cleer continuously optimizes product features by accurately understanding consumers' needs for comfortable wear, high-quality sound effects, and innovative intelligent functions, covering diverse usage scenarios, making ARC 3 stand out in the market and become a highly representative innovative product. The hot sales of ARC 3 also provide important insights for the industry: in today's market, relying solely on a single function is no longer enough to meet consumers' expectations. If brands want to establish a foothold in the fiercely competitive market, they must deeply cultivate user needs and promote the organic integration of intelligence and multifunctionality. Only through continuous innovation can we lead consumer trends and explore new growth points in the headphone industry.
